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S as in Samsam

by Sowon Kwon

ISBN: 9780997120622

Perfect-bound paperback with embossed cover

60 pages, 6 x 7"

Price: 24.95

Co-published with Triple Canopy


Sowon Kwon begins S as in Samsam by recounting her twenty-something cousin visiting New York City from South Korea. Having not seen the cousin since she was a girl with ribbons in her hair, Kwon wonders about the degree of formality with which to address her. She notes the importance, in Korean, of “establishing the correct amount of distance between you and another.” She goes on to ponder the coincidence of the homophony of the Korean slang term of respect and affection for teacher, Romanized as sam, and the diminutive of the name Samuel. Sam seems to crystallize the traffic between formality and intimacy, and even the touching of disparate language families.


In pursuit of such interplay, prompted by viewings of operas and sitcoms, aided by search algorithms, Kwon creates a constellation of sams: Samuel L. Jackson merges with Uncle Sam, Sam Cooke mingles with Samson, Saruman spars with Toni Morrison. As she assembles images, Kwon reveals how authority and nationality are personified. At the same time, she remembers how authority was exercised by her own teachers, how they struck a balance between knowing and not knowing, how they illuminated “a way from information to meaning.”


Kwon's episodic essay shuttles between memoir and wordplay, scrutiny of conventions of Korean speech and revelation in the coincidences of “I Dream of Jeannie” and Salome. Kwon, an artist, illustrates S as in Samsam with her own drawings as well as a bevy of found images. The book is an adaptation of an essay by the same name, published online by Triple Canopy in 2016 as part of Standard Evaluation Materials, an issue devoted to harmonizing bodies, regulating speech, and fixing time.

Book launch and artist talk with Sowon Kwon and her sister, art historian Miwon Kwon, to be held March 23rd, 7 pm at Triple Canopy, 264 Canal St, 3W, NYC.

About the author

Sowon Kwon is an artist based in New York City. She has had solo exhibitions at The Kitchen, Matrix/Berkeley Art Museum, the Whitney Museum of American Art (Altria), and Gallery Simon in Seoul, Korea. Her work has also been featured in group exhibitions at the New Museum of Contemporary Art, MOCA Los Angeles, ICA Boston, the Queens Museum, Artists Space, the Drawing Center; and internationally at Museo de Bellas Artes in Caracas, Venezuela, the Gwangju Biennale, the Yokohama Triennale, and San Art in Ho Chi Minh City, Vietnam, among others. She currently teaches in the MFA programs at Parsons New School and Vermont College of Fine Arts.


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